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Expanding the Use of A New E-Commerce Business Model in China

Author

Listed:
  • Stanislav Olegovich Naumov

    (Russian Foreign Trade Academy, Moscow, Russia)

  • Yuri Anatolievich Savinov

    (Russian Foreign Trade Academy, Moscow, Russia)

  • Skurova Anna Vasilyevna

    (MGIMO University, Moscow, Russia)

  • Evgenija Vadimovna Taranovskaja

    (Russian Foreign Trade Academy, Moscow, Russia)

Abstract

The growing demand for goods offered online in China has led to the development and implementation of new e-commerce sales models. One of them is the establishment of close ties between the buyer and the manufacturer of goods for product customization. Such transactions were previously typical for the trade in machinery and equipment made to individual order. But now this practice is increasingly being applied to the trade in consumer durables as well as men’s and women’s clothing, shoes, top hats, etc. Chinese exporters extensively use this business model for selling goods on foreign markets.

Suggested Citation

  • Stanislav Olegovich Naumov & Yuri Anatolievich Savinov & Skurova Anna Vasilyevna & Evgenija Vadimovna Taranovskaja, 2022. "Expanding the Use of A New E-Commerce Business Model in China," Russian Foreign Economic Journal, Russian Foreign Trade Academy Ministry of economic development of the Russian Federation, issue 2, pages 36-41, February.
    • Handle: RePEc:alq:rufejo:rfej_2022_02_36-41
    DOI: 10.24412/2072-8042-2022-2-36-41
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