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Ecological Marketing as a Competitive Edge of a Foreign Trade Company

Author

Listed:
  • Marina Vladimirovna Zintsova

    (Russian Foreign Trade Academy, Moscow, Russia)

  • Polina Vyacheslavovna Zyulina

    (Russian Foreign Trade Academy, Moscow, Russia)

Abstract

Eco-marketing includes both “greening” products and firms. Companies striving to become truly green should rethink their approach to 4Ps (product, price, location and promotion). Before entering foreign markets a company should consider greening as a competitive advantage. The article examines to what extent companies are ready to actively participate in this process. For this, the authors conducted a survey among foreign trade organizations.

Suggested Citation

  • Marina Vladimirovna Zintsova & Polina Vyacheslavovna Zyulina, 2021. "Ecological Marketing as a Competitive Edge of a Foreign Trade Company," Russian Foreign Economic Journal, Russian Foreign Trade Academy Ministry of economic development of the Russian Federation, issue 8, pages 47-61, August.
    • Handle: RePEc:alq:rufejo:rfej_2021_08_47-61
    DOI: 10.24411/2072-8042-2021-8-47-61
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