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International Trade in Ice Cream

Author

Listed:
  • Viktor Nikolayevich Kirillov

    (State University of Management, Moscow, Russia)

  • Galina Aleksandrovna Orlova

    (Russian Foreign Trade Academy, Moscow, Russia)

  • Anna Vasil’evna Skurova

    (Moscow State Institute of International Relations (University) MFA, Moscow, Russia)

Abstract

In the article, the authors consider one of the largest and rapidly growing dessert markets, namely ice cream. They analyze the stages of market development, study in detail the state of the markets in North America and European countries, the role of leading corporations, the changes in exports and imports of ice cream, and highlight that as a result of the struggle for a buyer, firms have turned the market from the sphere of sales of children’s dessert into a large segment of the global market of dessert for adults. The authors consider structural shifts in the global ice cream market under the changing consumer tastes.

Suggested Citation

  • Viktor Nikolayevich Kirillov & Galina Aleksandrovna Orlova & Anna Vasil’evna Skurova, 2021. "International Trade in Ice Cream," Russian Foreign Economic Journal, Russian Foreign Trade Academy Ministry of economic development of the Russian Federation, issue 5, pages 80-88, May.
    • Handle: RePEc:alq:rufejo:rfej_2021_05_80-88
    DOI: 10.24411/2072-8042-2021-5-80-88
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