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Global E-Commerce Market Overview in World Economy: Challenges and Effects of the Pandemic


  • Aleksandr Nikolaevich Zakharov

    (Russian Foreign Trade Academy)

  • Yulia Aleksandrovna Starovaya

    (Moscow State Institute of International Relations MFA Russia)


The COVID-19 pandemic has significantly affected many sectors of the economy, but it is believed that certain industries have even benefited, including the e-commerce market. The inability to enjoy shopping, the temporary closure of retail shopping centers and fear for their own health have forced many consumers to resort to the services of e-commerce companies. The purpose of this study is to analyze the impact of the COVID-19 pandemic on the e-commerce market and its largest players. In this research, the following issues are examined: the impact of COVID-19 pandemic on the retail trade as one of the essential elements of a market economy; the effects of the pandemic on the e-commerce, and the changes in the performance of the leading companies; the state of the domestic e-commerce market. The study shows that the COVID-19 pandemic has had a positive impact on the major industry indicators such as the number of online buyers and sales in the e-commerce sector. Besides, the changes in the business revenues and earnings per share (EPS) also suggest a positive trend. The results of the study allow us to get a broader perspective of the COVID-19 influence on the e-commerce sector. In conclusion, prospects for the industry are estimated.

Suggested Citation

  • Aleksandr Nikolaevich Zakharov & Yulia Aleksandrovna Starovaya, 2020. "Global E-Commerce Market Overview in World Economy: Challenges and Effects of the Pandemic," Russian Foreign Economic Journal, Russian Foreign Trade Academy Ministry of economic development of the Russian Federation, issue 12, pages 18-32, December.
  • Handle: RePEc:alq:rufejo:rfej_2020_12_18-32
    DOI: 10.24411/2072-8042-2020-10119

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