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Bakery products market: procurement management in foreign trade companies

Author

Listed:
  • Marina Vladimirovna Zintsova

    (Russian Foreign Trade Academy, Moscow, Russia)

  • Angelina Romanovna Chernova

    (Good Food Ltd, Moscow, Russia)

Abstract

Bread and bakery products can be considered strategically important products as they are included in almost every consumer basket and therefore will always be in demand. However, the fierce competition in the modern global market and changes in the consumer taste preferences force companies promptly improve the ways of producing and delivering bakery products. To improve the effectiveness of the company’s purchasing activities companies should pay special attention to: current trends in the bakery market that influence product range changes; reliable supplying by creating a transparent system for selecting suppliers; external and internal market factors. Besides, it is necessary to have a flexible management system, including procurement activities that will allow companies to quickly adapt to external changes.

Suggested Citation

  • Marina Vladimirovna Zintsova & Angelina Romanovna Chernova, 2020. "Bakery products market: procurement management in foreign trade companies," Russian Foreign Economic Journal, Russian Foreign Trade Academy Ministry of economic development of the Russian Federation, issue 7, pages 67-78, July.
    • Handle: RePEc:alq:rufejo:rfej_2020_07_67-78
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