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Implementation of environmental marketing concept

Author

Listed:
  • Marina Vladimirovna Zintsova

    (Russian Foreign Trade Academy, Moscow, Russia)

  • Margarita Aleksandrovna Vorontsova

    (Russian Foreign Trade Academy, Moscow, Russia)

  • Kirill Sergeevich Zintsov

    (Join-Stock «Prosveshenie», Moscow, Russia)

Abstract

The share of environmentally damaging industries is growing in Russian exports with higher share of goods that are harmful to human health in imports. In the modern globalized world more companies are seeking to enter international markets. However, a prerequisite for market access in many countries, in particular European ones, is to confirm that the provided products or services are environmentally friendly. Therefore, the concept of environmental marketing implementation is gaining relevance. The article considers the model of environmental reforms on the example of Germany.

Suggested Citation

  • Marina Vladimirovna Zintsova & Margarita Aleksandrovna Vorontsova & Kirill Sergeevich Zintsov, 2019. "Implementation of environmental marketing concept," Russian Foreign Economic Journal, Russian Foreign Trade Academy Ministry of economic development of the Russian Federation, issue 8, pages 94-104, August.
    • Handle: RePEc:alq:rufejo:rfej_2019_08_94-104
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