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Exhibition activities in the UAE

Author

Listed:
  • Irina Firdavisovna Malikova

    (Russian Foreign Trade Academy, Moscow, Russia; NISSA DISPECIFIC LLC)

  • Anastasiya Aleksandrovna Kalyonova

    (Russian Foreign Trade Academy, Moscow, Russia; Ministry of Economic Development of Russia)

  • Natalya Yuryevna Rodygina

    (Russian Foreign Trade Academy, Moscow, Russia)

Abstract

This article discusses the major key factors of positive influence on the activity and reputation of the national companies aimed at penetration into the foreign markets due to participation in exhibitions and fairs. It deals with most large-scale areas of the activity. It is concluded that the world centers of the fair industry is changing to the UAE. The article covers some exhibitions held in the Emirates in which Russian companies are actively involved, including common brand “made in Russia”. Attention is drawn to assistance of REC to Russian exporters in exhibition activities.

Suggested Citation

  • Irina Firdavisovna Malikova & Anastasiya Aleksandrovna Kalyonova & Natalya Yuryevna Rodygina, 2019. "Exhibition activities in the UAE," Russian Foreign Economic Journal, Russian Foreign Trade Academy Ministry of economic development of the Russian Federation, issue 6, pages 86-93, June.
    • Handle: RePEc:alq:rufejo:rfej_2019_06_86-93
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