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Financial Position Analysis of Bank Asia Limited for Small and Medium-Sized Businesses

Author

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  • Sadia Sharmin

    (Department of Business Administration, International University of Business Agriculture and Technology, Dhaka, Bangladesh)

  • Rakibul Hasan

    (Department of Business Administration, National University of Bangladesh, Dhaka, Bangladesh)

Abstract

This study examines Bank Asia's revolutionary contribution to Bangladesh's economic growth and financial inclusion. Bank Asia has established itself as a leader in cutting-edge banking solutions through its agent banking model, digital financial services, and sustainable financing efforts. The paper examines how these tactics have addressed important issues like the demand for funding for small and medium-sized businesses (SMEs), the lack of financial literacy, and the unbanked population in rural areas. The study employs a mixed-methods approach to assess the bank's efficacy in advancing financial accessibility, including information from stakeholder interviews, customer surveys, and financial reports. The results show that nearly three million previously unbanked people have benefited from Bank Asia's agent banking network, which has greatly increased the reach of formal financial services, especially in underserved and rural areas. Furthermore, its focus on digital transformation has made digital payments and mobile banking easier, increasing user convenience and lowering transaction costs. The study also looks at the difficulties Bank Asia faces, such as legal restrictions and obstacles to technology adoption in rural areas. Notwithstanding these obstacles, the bank's dedication to innovation and sustainability is a shining example of inclusive banking in developing nations. The report ends with suggestions for expanding agent banking and utilizing technology to advance financial inclusion and support Bangladesh's larger objectives of reducing poverty and fostering economic resilience.

Suggested Citation

  • Sadia Sharmin & Rakibul Hasan, 2020. "Financial Position Analysis of Bank Asia Limited for Small and Medium-Sized Businesses," Journal of Economics, Finance and Accounting Studies, Al-Kindi Center for Research and Development, vol. 2(2), pages 54-70, August.
  • Handle: RePEc:alk:jefas0:v:2:y:2020:i:2:id:8471
    DOI: 10.32996/jefas.2020.2.2.6
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