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Mastering Data Privacy and Security in CRM with AI: A Technical Perspective

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  • Venkata Sunil Kumar Majeti

    (National Institute Of Technology - Warangal, India)

Abstract

The integration of Artificial Intelligence with Customer Relationship Management systems has transformed how organizations handle data privacy and security. As privacy regulations become increasingly stringent worldwide, organizations are implementing sophisticated frameworks to ensure compliance while maintaining operational efficiency. Advanced encryption methodologies, coupled with AI-driven privacy protection mechanisms, have significantly enhanced data security measures. The emergence of privacy-preserving analytics and machine learning techniques has enabled organizations to derive valuable insights while maintaining robust data protection. Modern CRM systems now incorporate comprehensive security architectures, including zero-trust implementations and automated threat detection. The adoption of privacy-first design principles and data minimization strategies has become paramount in protecting customer information. The implementation of continuous monitoring systems and automated compliance tools has substantially improved privacy protection capabilities. These advancements, combined with emerging technologies such as blockchain and quantum-resistant encryption, are reshaping the future of data privacy and security in AI-enabled CRM systems.

Suggested Citation

  • Venkata Sunil Kumar Majeti, 2025. "Mastering Data Privacy and Security in CRM with AI: A Technical Perspective," Journal of Computer Science and Technology Studies, Al-Kindi Center for Research and Development, vol. 7(5), pages 946-953, May.
  • Handle: RePEc:alk:jcsts0:v:7:y:2025:i:5:id:9918
    DOI: 10.32996/jcsts.2025.7.5.109
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