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SAP CRM Trade Promotion Management and S/4HANA SD Integration: Streamlining Promotion Planning and Execution

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  • Sreenu Arvapalli

    (ITC Infotech, USA)

Abstract

This technical article explores the integration between the SAP CRM Trade Promotion Management (TPM) module and SAP S/4HANA Sales and Distribution (SD) systems, illustrating how this unified paradigm transforms the entire promotion lifecycle for consumer goods manufacturers. By bridging planning and execution processes through a synchronized data model, organizations can achieve seamless promotion management from conception through settlement. The integration delivers significant improvements in planning efficiency, execution accuracy, settlement automation, and analytical capabilities, addressing the challenges of traditional siloed methods. Through investigation of architecture, execution processes, financial integration, and analytics capabilities, the article demonstrates how this integration creates a continuous digital process that reduces operational inefficiencies while providing actionable intelligence for optimizing trade spend effectiveness.

Suggested Citation

  • Sreenu Arvapalli, 2025. "SAP CRM Trade Promotion Management and S/4HANA SD Integration: Streamlining Promotion Planning and Execution," Journal of Computer Science and Technology Studies, Al-Kindi Center for Research and Development, vol. 7(2), pages 591-597, March.
    • Handle: RePEc:alk:jcsts0:v:7:y:2025:i:2:id:9274
    DOI: 10.32996/jcsts.2025.7.2.63
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