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Revolutionizing Retail: How Artificial Intelligence is Transforming the Customer Experience

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  • Fnu Imran Ahamed

    (Independent Researcher)

Abstract

Artificial Intelligence has fundamentally transformed the retail industry, revolutionizing how businesses interact with customers and optimize operations. From advanced recommendation engines and conversational AI to predictive analytics and computer vision systems, AI technologies are enhancing every aspect of the retail experience. The integration of these technologies enables retailers to deliver personalized shopping experiences, optimize inventory management, improve customer service, and strengthen security measures. Machine learning algorithms and deep neural networks power sophisticated systems that can predict customer preferences, manage real-time interactions, forecast demand patterns, and protect sensitive data. As retailers increasingly adopt AI solutions, the technology continues to evolve, promising even greater advancements in customer experience optimization and operational efficiency.

Suggested Citation

  • Fnu Imran Ahamed, 2025. "Revolutionizing Retail: How Artificial Intelligence is Transforming the Customer Experience," Journal of Computer Science and Technology Studies, Al-Kindi Center for Research and Development, vol. 7(2), pages 357-367, March.
    • Handle: RePEc:alk:jcsts0:v:7:y:2025:i:2:id:9223
    DOI: 10.32996/jcsts.2025.7.2.37
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