Innovative Approaches and Entrepreneurial Intentions: Analyzing Indonesia's Youth through the Theory of Planned Behavior

This study aims to explore how innovation, subjective norms, and perceived behavior control impact entrepreneurial intention. It investigates the influence of innovation on attitudes and examines whether attitudes mediate the relationship between innovation and entrepreneurial intentions. The research follows a deductive quantitative approach, utilizing surveys as the primary research design. Analysis of both the outer and inner models was conducted using SmartPLS 3.0 software. The sample size of 140 respondents was selected through purposive sampling. Validity constructs and reliability tests were employed to assess the instruments used for testing. The findings affirm the positive impact of innovation, attitudes, subjective norms, and perceived behavior control on entrepreneurial intentions. Specifically, innovation significantly and positively affects entrepreneurial intentions directly, while subjective norms and perceived behavior control also directly contribute positively to entrepreneurial intentions. Attitudes play a role as a partial mediator between innovation and entrepreneurial intentions. Based on these empirical results, managerial implications suggest enhancing entrepreneurial innovation alongside focusing on subjective norms and perceived behavior control to bolster entrepreneurial intention.