IDEAS home Printed from https://ideas.repec.org/a/alk/jbms00/v3y2021i2id2424.html

Sustainable Packaging Design Elements: The Analysis of Skincare Packaging on Consumer Purchase Decisions of Millennials

Author

Listed:
  • AHMED KHADAFY BARA

    (College of Commerce and Business Administration; University of Santo Tomas; Manila, Philippines)

  • NICOLE SAMANTHA DELA CRUZ

    (College of Commerce and Business Administration; University of Santo Tomas; Manila, Philippines)

  • CHICO MENDOZA

    (College of Commerce and Business Administration; University of Santo Tomas; Manila, Philippines)

Abstract

As the cosmetic industry becomes saturated, businesses are trying to attain innovative ways to get customers to purchase skincare products. This study aims to discover the linkage of sustainable packaging design elements of skincare products to consumer purchase decisions. The study consisted of 385 respondents residing within Metro Manila and used random sampling and correlational quantitative design, and a survey questionnaire as the instrument. Before the survey dissemination, the instrument was tested for validity and reliability. The pilot involved 30 respondents, and the alpha value returned a value of 0.852. Regression analysis was used to determine the statistical significance of the variables. The findings suggest that sustainable packaging plays an important role in influencing consumer purchase intention, influencing the consumer purchasing decision. Thus, researchers will be gathering insights from the data to develop innovative and sustainable packaging.

Suggested Citation

  • Ahmed Khadafy Bara & Nicole Samantha Dela Cruz & Chico Mendoza, 2021. "Sustainable Packaging Design Elements: The Analysis of Skincare Packaging on Consumer Purchase Decisions of Millennials," Journal of Business and Management Studies, Al-Kindi Center for Research and Development, vol. 3(2), pages 249-255, June.
    • Handle: RePEc:alk:jbms00:v:3:y:2021:i:2:id:2424
    DOI: 10.32996/jbms.2021.3.2.26
    as

    Download full text from publisher

    File URL: https://al-kindipublisher.com/index.php/jbms/article/view/2424
    File Function: Abstract page
    Download Restriction: no
    File URL: https://al-kindipublisher.com/index.php/jbms/article/download/2424/2211
    File Function: Full text
    Download Restriction: no
    File URL: https://libkey.io/10.32996/jbms.2021.3.2.26?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alk:jbms00:v:3:y:2021:i:2:id:2424. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Al-Kindi Center for Research and Development (email available below). General contact details of provider: https://al-kindipublisher.com/index.php/jbms .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.