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Impact of COVID-19 on Consumer Buying Behavior During COVID-19 Pandemic Using Data Analytics

Author

Listed:
  • Mohd Jahidul Hoque

    (BSc in Computer Science & Engineering, Southeast University, Dhaka, Bangladesh)

  • Md Majedul Hasan

    (Master of Business Administration, BRAC University, Dhaka, Bangladesh)

  • Mst. Murshida Khatun

    (B.Sc in Textile Engineering, City University, Dhaka, Bangladesh)

  • Fahmida Akter

    (Bachelor of Science in Computer Science Engineering, Daffodil International University, Dhaka, Bangladesh)

  • Abdul Rahman Mohammad

    (Bachelor in Technology, Jawaharlal Nehru Technological University, Hyderabad (JNTUH))

Abstract

This research focuses on the impact that Covid-19 had on consumer buying behaviors using data analytics. Covering the impact of fear, uncertainty and changes in lifestyle on shopping decisions and a shift in focus for consumers, it examines how these factors played a role in shifting their priorities. The study employs exploratory data analysis techniques of secondary survey data to identify patterns in spending habits, psychological impacts and digital adoption. The findings demonstrate that consumers were more cautious, more aware of safety needs, and that businesses had to evolve to respond to new demands via digital platforms. The analysis further shows that emotional and psychological factors had a significant influence on the buying behavior. In summary, the study offers significant insights into the use of data analytics to gain insights into consumer adaptation and inform business strategies in crisis situations.

Suggested Citation

  • Mohd Jahidul Hoque & Md Majedul Hasan & Mst. Murshida Khatun & Fahmida Akter & Abdul Rahman Mohammad, 2021. "Impact of COVID-19 on Consumer Buying Behavior During COVID-19 Pandemic Using Data Analytics," Journal of Business and Management Studies, Al-Kindi Center for Research and Development, vol. 3(2), pages 296-307, June.
    • Handle: RePEc:alk:jbms00:v:3:y:2021:i:2:id:13199
    DOI: 10.32996/jbms.2021.3.2.31
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