IDEAS home Printed from https://ideas.repec.org/a/alk/jbms00/v2y2020i3id860.html

The Agritourism Marketing Strategies in Luzon

Author

Listed:
  • Rodelita P. Villalobps

    (Paaralang Sekundarya ng Lucban, DepEd Division of Quezon, Philippines)

Abstract

The main thrust of the study is to assess the effectiveness and impact of agritourism marketing strategies. It delved in determining the agritourism profile, agritourism marketing strategies, and impact of agritourism along variables on economic, cultural, and ecological. Data were collected from a total of twenty-two (22) farm owner and personnel. one hundred eighty-nine (189) customer gathered through a designated enumerator to distribute and collect the survey questionnaire employing a non-probability sampling technique. The marketing strategies of the agritourism businesses in Luzon are generally effective, specifically the educational tours, food services, commodity crops and processed foods. Owners of agritourism in Luzon perceived that their business have great impact to the community particularly when it comes to educating the consumers and visitors about the local agriculture, issues and importance to the country’s economy and quality of life and increasing the visibility and the appeal of the locally grown products.

Suggested Citation

  • Rodelita P. Villalobps, 2020. "The Agritourism Marketing Strategies in Luzon," Journal of Business and Management Studies, Al-Kindi Center for Research and Development, vol. 2(3), pages 81-87, December.
    • Handle: RePEc:alk:jbms00:v:2:y:2020:i:3:id:860
    as

    Download full text from publisher

    File URL: https://al-kindipublisher.com/index.php/jbms/article/view/860
    File Function: Abstract page
    Download Restriction: no
    File URL: https://al-kindipublisher.com/index.php/jbms/article/download/860/705
    File Function: Full text
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alk:jbms00:v:2:y:2020:i:3:id:860. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Al-Kindi Center for Research and Development (email available below). General contact details of provider: https://al-kindipublisher.com/index.php/jbms .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.