Police Public Image through the Lens of Community Stakeholders

Police community relation is meant to combat citizen mistrust of the police force. This strategy was developed in the mid-20th century to help officers ​​work more collaboratively with the communities they are assigned to. The hope was that activities such as town hall meetings and “meet and greet” foot patrols would create a partnership between citizens and the police force, increasing trust and ultimately leading to reduced crime. This study explored the views of community stakeholders on the police public image in the province of Southern Leyte through a qualitative research method. The informants of this study were ten individuals from different sectors of society within the province of Southern Leyte. All informants were subjected to an individual in-depth interview. The findings of this study are described in emergent themes. Six (6) emergent themes described the positive and negative views of the informants regarding their current views on the public image. For the positive views, three (3) emergent themes were developed, namely Community Engagement and Cooperation, Trust in Police and Public Safety, and Commitment to Duty and Profession. For the negative views, three (3) emergent themes were also developed: Use of Excessive Force and Violence, Negative Stereotypes and Public Distrust, and Malfeasance and Inconsistent Law Enforcement. Meanwhile, two (2) emergent themes were formulated to explain how the impact of the police public image affects the community stakeholders, namely, Police as Protector and Police as Public Defender. Finally, four (4) emergent themes were formulated to explain how police activities promote community confidence and trust, namely Enhanced Police Visibility, Community Outreach Program, First Responders in Calamities, and Proactive Information Campaigns. Based on the emergent themes identified, it is recommended that the Philippine National Police (PNP) enhance the efficacy of law enforcement officers by developing stronger relationships with the public and addressing the issues pointed out in the study to restore public confidence. Essential measures may include improving community engagement through transparent communication and enhancing officer training in ethics and accountability.