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Electronic and Social Media Enhance Business Communication: A Literature Survey

Author

Listed:
  • Yun Li

    (Hainan Vocational University of Science and Technology, Hainan, China)

  • Zoia khan

    (Lecturer PMAS, Arid Agriculture University, Rawalpindi)

  • Fahad Ali Malik

    (Visiting lecturer, PMAS-Arid Agriculture University, Rawalpindi)

  • Mohsin Ali

    (MS scholar, PMAS-Arid Agriculture University, Rawalpindi)

Abstract

The study explores the role of electronic and social media in enhancing business communication. A qualitative approach is used to uncover the role of both media types. For this purpose, the study conducts a literature survey over the last three decades. We observe that electronic media enhances business communication, and email is the most popular electronic media content. Our findings demonstrate that social media favours business performance because it promotes customers' corporate image and enhances the sale of products and services. In practice, the findings can guide businesses to optimize their social media usage to constantly update consumer expectations and maximize profitability.

Suggested Citation

  • Yun Li & Zoia khan & Fahad Ali Malik & Mohsin Ali, 2024. "Electronic and Social Media Enhance Business Communication: A Literature Survey," International Journal of Arts and Humanities Studies, Al-Kindi Center for Research and Development, vol. 4(3), pages 08-12, August.
    • Handle: RePEc:alk:ijahs0:v:4:y:2024:i:3:id:7830
    DOI: 10.32996/Ijahs.2024.4.3.2
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