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Research on the Display of City Image in Macau Light and Shadow Festival

Author

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  • Feng Wenying

    (Master's degree students, City University of Macau, Macau, China)

  • Zhang Hengtong

    (Master's degree students, Macau University of Science and Technology, Macau, China)

Abstract

The lighting of the city landscape has ignited the night-time economy as a new blue ocean. Macau takes festivals as an opportunity to create a city night scene, and light and shadow festivals, as part of the popular cultural industry, are better able to expand city life, enhance the city's charm and create a city name card. This paper analyzes the main categories of the Macao Light and Shadow Festival, defines the connotation and denotative value discusses the influence of the Light and Shadow Festival on the spread and display of the city of Macao, and summarizes how the Light and Shadow Festival promotes the relationship between people and people, people and space, and people and the city. The final research findings pointed out that the future Macau Light and shadow Festival should optimize the connection between people, space and city, highlight the characteristics of the city, strengthen branding and other related recommendations.

Suggested Citation

  • Feng Wenying & Zhang Hengtong, 2022. "Research on the Display of City Image in Macau Light and Shadow Festival," International Journal of Arts and Humanities Studies, Al-Kindi Center for Research and Development, vol. 2(1), pages 17-21, January.
    • Handle: RePEc:alk:ijahs0:v:2:y:2022:i:1:id:2741
    DOI: 10.32996/bjahs.2022.2.1.3
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