Author
Listed:
- Malay Sarkar
(Department of Management Sciences and Quantitative Methods, Gannon University, USA)
- Jasmin Akter
(MBA in Business Analytics, Gannon University, USA)
Abstract
Small businesses are a vital driver of economic growth, innovation, and employment in the United States. However, many small businesses face significant challenges related to financial management, market uncertainty, resource constraints, and increasing competition. The emergence of Artificial Intelligence (AI) and advanced financial data analytics has created new opportunities for small businesses to improve operational efficiency, enhance decision-making, and achieve sustainable growth. This study explores the role of AI and financial data analytics in supporting the growth and competitiveness of small businesses in the United States. The research examines how AI-powered technologies, including machine learning, predictive analytics, and intelligent automation, can be utilized to analyze financial data, forecast revenue trends, optimize resource allocation, identify business opportunities, and mitigate financial risks. Furthermore, the study investigates the impact of data-driven decision-making on profitability, customer retention, and long-term business performance. By leveraging financial and operational data, AI systems can generate actionable insights that enable business owners to make more informed strategic decisions and respond effectively to changing market conditions. The findings suggest that the integration of artificial intelligence and financial data analytics can significantly improve business growth, financial sustainability, and competitive advantage for small enterprises. This study contributes to the growing body of knowledge on digital transformation and provides practical implications for entrepreneurs, financial managers, policymakers, and technology providers seeking to promote small business development in the United States.
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