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Electric vehicle adoption in Generation Z: Drivers of Hungarian higher education students' attitude

Author

Listed:
  • Tamás Kovács

    (Doctoral School of Business and Management, Corvinus University of Budapest, Budapest, Hungary)

  • Gábor Wolf

    (Doctoral School of Business and Management, Corvinus University of Budapest, Budapest, Hungary)

Abstract

The transition to electric vehicles has become an urgent priority due to their lower environmental impact. The automotive industry has already developed solutions for zero-emission vehicles to significantly reduce greenhouse gas emissions. However, this transition heavily depends on the evolution of consumer demand. This paper focuses on Generation Z, as they will soon become a determining consumer segment in the automotive market. Our research aims to analyze Generation Z's attitude toward electric vehicles. Their attitude provides valuable insights for industry leaders regarding future consumer behavior. We analyzed the relationship between selected adoption factors (environmental concern, perceived risk, ease of use, and enjoyment) and Generation Z's attitude toward electric vehicles (measured by perceived relative advantage). Our research is based on data from Hungarian Generation Z respondents, and our findings conclude that environmental concern is less relevant than enjoyment and ease of use, which are the most impactful factors.

Suggested Citation

  • Tamás Kovács & Gábor Wolf, 2025. "Electric vehicle adoption in Generation Z: Drivers of Hungarian higher education students' attitude," Society and Economy, Akadémiai Kiadó, Hungary, vol. 47(1), pages 85-103, March.
    • Handle: RePEc:aka:soceco:v:46:y:2025:i:1:p:85-103
    DOI: 10.1556/204.2024.00018
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    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • L91 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Transportation: General

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