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Fairness norms and tie strength in social networks — An analytical model and experimental results

Author

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  • Attila Gulyás

    () (Corvinus Univesity of Budapest, Institute of Sociology and Social Policy, Budapest, Hungary)

Abstract

Social network analysis (SNA) is one of the fields in the social sciences which went through a huge development in the last two decades. With the availability of new tools and methods, in-depth analysis of huge networks became possible resulting in important results at various fields. Despite this advancement, the strength of a tie — a foundation of this theory — is still a hot topic in SNA. This paper aims to show that there is a connection between the extent of fair behaviour and friendship and thus to suggest that the extent of fairness may be used as another measure for tie strength. An analytical utility model is introduced including fairness and tie strength. The model is analyzed and an experimental method is shown to test the model. The paper also introduces pilot results.

Suggested Citation

  • Attila Gulyás, 2012. "Fairness norms and tie strength in social networks — An analytical model and experimental results," Society and Economy, Akadémiai Kiadó, Hungary, vol. 34(1), pages 29-49, April.
  • Handle: RePEc:aka:soceco:v:34:y:2012:i:1:p:29-49
    Note: The experiments used in this research were funded by the Doctoral School of Sociology (Corvinus University of Budapest) and the following grant: TÁMOP-4.2.1/B-09/1/ KMR-2010-0005.
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    Keywords

    fairness; social network analysis; tie strength;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation

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