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Environmentally conscious consumption patterns in Hungarian households


  • Ágnes Hofmeister-Tóth

    () (Corvinus University of Budapest Institute of Marketing and Media Budapest Hungary)

  • Kata Kelemen

    () (Corvinus University of Budapest Institute of Marketing and Media Budapest Hungary)

  • Marianna Piskóti

    () (Corvinus University of Budapest Institute of Marketing and Media Budapest Hungary)


This article provides a comprehensive review of the literature on the theoretical aspects of sustainable consumption. The conditions for consumers’ social responsibility and the formation of environmentally conscious behavior patterns will also be discussed, along with possible methods for motivating behavioral changes. The authors have completed a primary research study with the purpose of surveying environmentally conscious consumption patterns in Hungary. They also examined how the provision of appropriate information and the raising of awareness might encourage sustainable consumption. According to their findings, the respondents’ knowledge on environmentally conscious behavior was rather limited, and reinforcement was needed in identifying appropriate activity alternatives. This paper provides a summary of the qualitative research phase which employed in-depth interviews, logging and focus groups. The consecutive application of these methods enabled the authors to keep track of the process and the consequences of raising awareness

Suggested Citation

  • Ágnes Hofmeister-Tóth & Kata Kelemen & Marianna Piskóti, 2011. "Environmentally conscious consumption patterns in Hungarian households," Society and Economy, Akadémiai Kiadó, Hungary, vol. 33(1), pages 51-68, April.
  • Handle: RePEc:aka:soceco:v:33:y:2011:i:1:p:51-68
    Note: The research has been supported by the Norwegian Financial Mechanism (project HU-0056).

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    More about this item


    sustainable consumption; consumer behavior patterns; Hungary;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General


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