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Cooperative Strategies of Entry to the International Market between the Greek Enterprises

Listed author(s):
  • Labros Sdrolias


    (Department of Project Management, Technological Education Institute of Larissa, Larissa, Greece)

  • Serafeim Polyzos


    (Department of Planning and Regional Development, University of Thessaly Volos, Greece)

  • Nikolaos Pappas


    (Department of Commerce and Marketing, Technological Education Institute of Crete, Greece)

  • Maria Vounatsou


    (Department of Tourism, University of Brighton, Brighton, United Kingdom)

Registered author(s):

    Contemporary radical changes in the European geographical setting, combined with the consolidation of the globalised international market have resulted in a totally competitive international business environment. Nowadays, as in almost all countries, the Greek enterprises have to operate with a new perspective, based on strategic alliances. These business strategies should be implemented on at least a middle-term basis. This article explains the necessity for adopting these operative techniques in light of the limited presence of the Greek enterprises in the international market. Furthermore, it analyses a sufficient model of cooperative operation, which gives to the enterprises - mainly the small- and medium-sized enterprises (SMEs) - the ability of adapting to the international market.

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    Article provided by Akadémiai Kiadó, Hungary in its journal Society and Economy.

    Volume (Year): 28 (2006)
    Issue (Month): 3 (December)
    Pages: 267-285

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    Handle: RePEc:aka:soceco:v:28:y:2006:i:3:p:267-285
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    Order Information: Postal: Akadémiai Kiadó Zrt., Prielle K. u. 21-35. Budapest, 1117, Hungary
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