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Cooperative Strategies of Entry to the International Market between the Greek Enterprises

Author

Listed:
  • Labros Sdrolias

    (Department of Project Management, Technological Education Institute of Larissa, Larissa, Greece)

  • Serafeim Polyzos

    (Department of Planning and Regional Development, University of Thessaly Volos, Greece)

  • Nikolaos Pappas

    (Department of Commerce and Marketing, Technological Education Institute of Crete, Greece)

  • Maria Vounatsou

    (Department of Tourism, University of Brighton, Brighton, United Kingdom)

Abstract

Contemporary radical changes in the European geographical setting, combined with the consolidation of the globalised international market have resulted in a totally competitive international business environment. Nowadays, as in almost all countries, the Greek enterprises have to operate with a new perspective, based on strategic alliances. These business strategies should be implemented on at least a middle-term basis. This article explains the necessity for adopting these operative techniques in light of the limited presence of the Greek enterprises in the international market. Furthermore, it analyses a sufficient model of cooperative operation, which gives to the enterprises - mainly the small- and medium-sized enterprises (SMEs) - the ability of adapting to the international market.

Suggested Citation

  • Labros Sdrolias & Serafeim Polyzos & Nikolaos Pappas & Maria Vounatsou, 2006. "Cooperative Strategies of Entry to the International Market between the Greek Enterprises," Society and Economy, Akadémiai Kiadó, Hungary, vol. 28(3), pages 267-285, December.
    • Handle: RePEc:aka:soceco:v:28:y:2006:i:3:p:267-285
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