IDEAS home Printed from https://ideas.repec.org/a/aka/soceco/v28y2006i2p147-164.html
   My bibliography  Save this article

Critical Factors of Attracting Supply Chain Network Members to Electronic Marketplaces: The Case of Sunbooks Ltd. and the Hungarian Book Trade

Author

Listed:
  • György Drótos

    () (Corvinus University of Budapest, Budapest, Hungary)

  • Péter Móricz

    () (Corvinus University of Budapest, Budapest, Hungary)

Abstract

Vertical electronic marketplaces often suffer from the low level of liquidity. Attracting members is critical, however, not even a sound and efficient IT and logistic background is enough to convince both the supplier and the customer side. In this paper the authors present the case study of Sunbooks Ltd. This venture has started to transform the Hungarian book trade market that suffers from serious deficiencies in field of information and material flow. Despite the vast investments and that the marketplace is prepared to serve the whole Hungarian book industry, the market share started to grow very slowly. The authors identify three contingency factors which can be accounted for the evolution dynamics of this virtual network. They explain how the business model is subjected to the evolution of market characteristics, and how the third factor, the “soft issues” determine the evolution opportunities even in a supporting market situation.

Suggested Citation

  • György Drótos & Péter Móricz, 2006. "Critical Factors of Attracting Supply Chain Network Members to Electronic Marketplaces: The Case of Sunbooks Ltd. and the Hungarian Book Trade," Society and Economy, Akadémiai Kiadó, Hungary, vol. 28(2), pages 147-164, August.
  • Handle: RePEc:aka:soceco:v:28:y:2006:i:2:p:147-164
    as

    Download full text from publisher

    File URL: http://akademiai.com/content/cj62v1873471l000/fulltext.pdf
    Download Restriction: subscription

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    electronic trade; Sunbooks; book market;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aka:soceco:v:28:y:2006:i:2:p:147-164. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Vajda, Lőrinc). General contact details of provider: http://www.akkrt.hu .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.