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Exploring correlations among tourism characteristics, visitor behavior intention, and customer satisfaction

Author

Listed:
  • Hsin-Wei Fu

    (I-Shou University, Department of Tourism, No. 1 Sec. 1, Syuecheng Rd., Dashu District Kaohsiung City 840 Taiwan, R.O.C.)

  • Shang-Pao Yeh

    (I-Shou University Department of Tourism No. 1 Sec. 1, Syuecheng Rd., Dashu District Kaohsiung City 840 Taiwan, R.O.C.)

Abstract

In the process of getting into the 21st century, Taiwan left behind the agriculture-based economic system and changed it for high-density and elaboration industries. With progressing societies and economic development, tourism, leisure and recreational industries have boomed. Moreover, the implementation of two-day weekend policy has increased the leisure time and the frequency of tourism and recreation activities. The correlations between Tourism Characteristics, Visitor Behavior Intention, and Customer Satisfaction are therefore discussed in this study. Focussing on Xitou Nature Education Area, the customers were distributed 250 copies of questionnaires. A total of 182 valid copies were retrieved, with the retrieval rate of 73%. The research results show significant correlations between 1. Tourism Characteristics and Customer Satisfaction, 2. Customer Satisfaction and Behavior Intention, and 3. Tourism Characteristics and Behavior Intention. The research results are expected to provide assistance and suggestions for tourism industries developing industrial characteristics.

Suggested Citation

  • Hsin-Wei Fu & Shang-Pao Yeh, 2014. "Exploring correlations among tourism characteristics, visitor behavior intention, and customer satisfaction," Acta Oeconomica, Akadémiai Kiadó, Hungary, vol. 64(supplemen), pages 99-110, November.
    • Handle: RePEc:aka:aoecon:v:64:y:2014:i:supplement2:p:99-110
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    Citations

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    Cited by:

    1. Shahrukh Aman & Nadir Munir Hassan & Mohammad Nisar Khattak & Mohamed A. Moustafa & Mahendra Fakhri & Zeeshan Ahmad, 2021. "Impact of Tourist’s Environmental Awareness on Pro-Environmental Behavior with the Mediating Effect of Tourist’s Environmental Concern and Moderating Effect of Tourist’s Environmental Attachment," Sustainability, MDPI, vol. 13(23), pages 1-15, November.
    2. Ren-Fang Chao, 2015. "Development of Slow Tourism Challenge and Operation Architecture: A Case Study on Green Island, Taiwan," Acta Oeconomica, Akadémiai Kiadó, Hungary, vol. 65(supplemen), pages 351-367, December.

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