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Effects of tourism image and experiential value on revisit intention in tourism industry

Author

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  • Angela Ya-Ping Chang

    (Taipei College of Maritime Technology, Department of Maritime Leisure and Tourism, 212, Sec. 9, Yen Ping N. Rd., Taipei 111, Taiwan, R.O.C.)

Abstract

Food, clothing, housing, transport and amusement are the necessities of a modern life, in which amusement is even a key element for modern people. Tourism, as the dynamic activity of amusement, allows people to experience a colorful life and tourist spots to acquire economic benefits. For this reason, the effects of Tourism Image and Experiential Value on Revisit Intention in tourism industry are studied. Aiming at the visitors to Yushan National Park, a total of 500 copies of questionnaires were distributed. Having deducted invalid and incomplete ones, 327 valid copies were retrieved, with the retrieval rate of 65%. The research results show the significant correlations between 1. Tourism Image and Experiential Value, 2. Experiential Value and Revisit Intention, and 3. Tourism Image and Revisit Intention and 4. Moderating effects of Experiential Value on the correlations between Tourism Image and Revisit Intention.

Suggested Citation

  • Angela Ya-Ping Chang, 2014. "Effects of tourism image and experiential value on revisit intention in tourism industry," Acta Oeconomica, Akadémiai Kiadó, Hungary, vol. 64(supplemen), pages 289-301, November.
  • Handle: RePEc:aka:aoecon:v:64:y:2014:i:supplement2:p:289-301
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    Cited by:

    1. Ren-Fang Chao, 2015. "Development of Slow Tourism Challenge and Operation Architecture: A Case Study on Green Island, Taiwan," Acta Oeconomica, Akadémiai Kiadó, Hungary, vol. 65(supplemen), pages 351-367, December.

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