The impacts of social network on operating performance in micro-enterprises

In face of the rapidly changing market, a micro-enterprise could keep its ability for quick adaptation and create more core value. Small and medium enterprises present the majority among the enterprises in Taiwan, showing the importance of micro-enterprises in the economic development in Taiwan. Micro-enterprises are affirmed in international societies as they create employment opportunities, balance urban and rural development, enhance income equality, and cohere with social network. The creativity of micro-enterprises is indeed not inferior to large-scale enterprises; however, with effective management, they could create more value added.By distributing and collecting questionnaires on-site, the franchisees of Richmaker Diners are sampled for the investigation. A total of 200 copies of questionnaires were distributed, and 117 valid copies were retrieved, with the retrieval rate of 59%. Each retrieved copy was regarded as a valid sample. The research results show 1. partially positive effects of Social Network on Productivity in Operating Performance, 2. significantly positive effects of Social Network on Profitability in Operating Performance, 3. remarkably positive effects of Social Network on Growth Force in Operating Performance, 4. effects of some personal Background on Social Network, and 5. effects of some personal Background on Operating Performance.