IDEAS home Printed from https://ideas.repec.org/a/ajp/edwast/v9y2025i5p2980-2995id7623.html
   My bibliography  Save this article

From hesitation to integration: A UTAUT model analysis of ChatGPT adoption in Moroccan universities

Author

Listed:
  • Bennagem Touati Ali
  • Hadj-Ali Abdellah
  • Ouzif Hicham
  • Benlamrabet Ouidad
  • Es-Sanoun Mohamed

Abstract

This study explores the determinants of ChatGPT adoption by Moroccan university teachers, applying the UTAUT model. The results show that facilitating conditions have a significant and positive effect on the intention to use, underlining the importance of resources and institutional support in fostering the adoption of this technology. Social influence also exerts a significant positive impact, indicating that the opinions of colleagues and superiors play an important role in teachers' decisions. Effort expectancy, on the other hand, shows a negative effect, suggesting that teachers perceive some difficulty in using ChatGPT. Finally, perceived usefulness shows no significant effect, suggesting that teachers do not yet fully perceive the benefits of the tool for their teaching practices. These results have important implications for institutions, which should strengthen the technical infrastructure and provide better pedagogical support to encourage the adoption of educational technologies such as ChatGPT in Moroccan universities.

Suggested Citation

  • Bennagem Touati Ali & Hadj-Ali Abdellah & Ouzif Hicham & Benlamrabet Ouidad & Es-Sanoun Mohamed, 2025. "From hesitation to integration: A UTAUT model analysis of ChatGPT adoption in Moroccan universities," Edelweiss Applied Science and Technology, Learning Gate, vol. 9(5), pages 2980-2995.
    • Handle: RePEc:ajp:edwast:v:9:y:2025:i:5:p:2980-2995:id:7623
    as

    Download full text from publisher

    File URL: https://learning-gate.com/index.php/2576-8484/article/view/7623/2614
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ajp:edwast:v:9:y:2025:i:5:p:2980-2995:id:7623. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Melissa Fernandes (email available below). General contact details of provider: https://learning-gate.com/index.php/2576-8484/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.