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The Impact of the 4S Theory on Marketing Optimization: A Case Study of Tuxi Express

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  • Ming Jin Wu

  • An-Shin Shia

Abstract

The acceleration of globalization has increasingly interconnected nations, drawing heightened attention to the logistics industry as a crucial pillar supporting production and trade, while also presenting it with new transformations and challenges. Tuxi Express (Tuxi) launched its integrated service platform, Tuxi Life Express Store, to enhance its logistics network and meet market demands. Targeting communities and campuses, Tuxi Life focuses on last-mile delivery services, marking a significant step in exploring diversified service models. As a highly representative player in the third-party logistics industry, analyzing Tuxi can serve as a valuable reference for the sector as a whole. This paper takes Tuxi as the research subject, employing the SWOT framework to conduct a comprehensive analysis of the internal core competencies and weaknesses of the logistics enterprise, as well as the external opportunities and challenges it faces. Building upon the 4S marketing theory, it offers suggestions for Tuxi Life Express's development across the four dimensions of customer satisfaction, service, speed, and sincerity, providing research insights and recommendations for the future development of Tuxi.

Suggested Citation

  • Ming Jin Wu & An-Shin Shia, 2025. "The Impact of the 4S Theory on Marketing Optimization: A Case Study of Tuxi Express," Asian Business Research Journal, Eastern Centre of Science and Education, vol. 10(9), pages 39-49.
    • Handle: RePEc:ajn:abrjou:v:10:y:2025:i:9:p:39-49:id:565
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