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The Review of Physical Store Factors That Influence Impulsive Buying Behavior

Author

Listed:
  • Tan Sun
  • Rashad Yazdanifard

Abstract

The purpose of this paper is to study the factors that may influence impulsive buying behavior. A good store environment will encourage customers to patronize the store and this can be achieved through effective marketing activities, well-trained salespeople, and promotional activities high in emotional influence value. As a result, customers are more likely to purchase unplanned products due to the attritional value from the marketing activities.

Suggested Citation

Handle: RePEc:air:journl:v:2:y:2015:i:9:p:1048
DOI: 10.5281/zenodo.17348386
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