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Individualism Versus Collectivism In Economic Organizations From South-West Oltenia Region


  • Mirela SIRBU

    (University of Craiova, Romania)

  • Doina ROSCA

    (University of Craiova, Romania)

  • Carmen PUIU

    (University of Craiova, Romania)


Starting from the major impact the organizational culture exerts over long-term performance of organizations and on the competitive advantage, in the theory and practice of management the concerns for understanding its multiple facets have intensified worldwide. This is highlighted by the numerous intercultural studies that emphasize the "invisible force" of each nation's culture and each organization's culture, which constitutes irrefutable arguments for enhancing the knowledge in this area. In this context, this study highlights how the cultural dimension "individualism-collectivism" influences the behavior of employees, in general, but especially that of managers from South-West Oltenia Region. The study results are based on the responses of 1086 respondents from 70 organizations in various fields of economic activity, whose opinions were investigated in two perspectives: current practice and desired practice. This paper presents some of the findings resulted from the research COMOR- Managerial Behavior in the Organizations in Romania, initiated and carried out throughout the country since 2009 by the Management Scientific Society of Romania (SSMAR) in collaboration with the Association of Faculties of Economics in Romania (AFER).

Suggested Citation

  • Mirela SIRBU & Doina ROSCA & Carmen PUIU, 2016. "Individualism Versus Collectivism In Economic Organizations From South-West Oltenia Region," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 361-374, November.
  • Handle: RePEc:aio:manmar:v:xiv:y:2016:i:2:p:361-374

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    organizational behavior; managerial behavior; variables; individualism; collectivism;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General


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