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Improving Employees And Organization Performance Using Business Simulation And Modeling


  • Nicoleta Valentina FLOREA

    (Valahia University of Targoviste)


Changes in the internal and external environment, such as globalization, internationalization and liberalization of markets, using new technology in almost all organizations processes, continuous changing of customer behavior, but also of employees and managers, make modeling and simulation processes become increasingly used and necessary when direct experience real system is not possible or advisable. In this article we intend to analyze the important role and the advantages and disadvantages of simulation and modeling processes in organizations. In our research we apply one of the business simulation models, using a mathematical model (multi-factorial regression function) and a computer program (Data Analysis from Excel), only to demonstrate that a simulation process may increase process performance by streamlining resources, reducing the time and costs involved in growth teamwork efficiency, the rationalization, knowledge and experiences to the development of human capital involved, but also reduce the cost of sales, which are fundamental aspects in the current global economic situation.

Suggested Citation

  • Nicoleta Valentina FLOREA, 2015. "Improving Employees And Organization Performance Using Business Simulation And Modeling," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 367-381, November.
  • Handle: RePEc:aio:manmar:v:xiii:y:2015:i:2:p:367-381

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    References listed on IDEAS

    1. Choi, Tsan-Ming, 2013. "Local sourcing and fashion quick response system: The impacts of carbon footprint tax," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 55(C), pages 43-54.
    2. Nagurney, Anna & Yu, Min, 2012. "Sustainable fashion supply chain management under oligopolistic competition and brand differentiation," International Journal of Production Economics, Elsevier, vol. 135(2), pages 532-540.
    3. Bin Shen, 2014. "Sustainable Fashion Supply Chain: Lessons from H&M," Sustainability, MDPI, Open Access Journal, vol. 6(9), pages 1-14, September.
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    More about this item


    employees; organization; simulation; modeling; performance;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility


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