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Analysis of consumer behaviour in self-service stores from Craiova


  • Ph.D Professor. Ion Stancu

    (Faculty of Economics and Business Administration University of Craiova)

  • Ph.D Candidate Cristina Ploscaru

    (Faculty of Economics and Business Administration University of Craiova)


Consumption is a universal phenomenon. In other to exist, all living beings must consume. In a complex and dynamic environment, the ability to process marketing information is a source of sustainable competitive advantage. In the last two decades, there has been a significant increase in research concerns directed towards understanding both the market knowledge contributions to the company’s marketing performance increase and the process by which such knowledge is generated. This paper highlights the results of a study, that of determining customer behaviour in self-service stores from Craiova.

Suggested Citation

  • Ph.D Professor. Ion Stancu & Ph.D Candidate Cristina Ploscaru, 2010. "Analysis of consumer behaviour in self-service stores from Craiova," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-7, May.
  • Handle: RePEc:aio:aucsse:v:3:y:2010:i:7:p:13-19

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    References listed on IDEAS

    1. Vassilis Monastiriotis, 2003. "A panel of regional indicators of labour market flexibility: the UK, 1979-1998," Royal Holloway, University of London: Discussion Papers in Economics 03/1, Department of Economics, Royal Holloway University of London, revised Dec 2003.
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