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A Study on the Service Quality of Banks with Regard to Demographical Variables of their Customers

Author

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  • Dilip Kumar Jha

    (Assistant Professor, Department of Economics, Guru Ghasidas Vishwavidyalaya, Koni, Bilaspur, Chhattisgarh, India.)

Abstract

It is increasingly being recognized that the competition in Indian banking industry is going to be intense day by day. To beat one another, service providers viz. public sector, private sector and foreign sector banks launches new kind of technological application into banking services every day. In this situation, expectations rise and customers become more inclined towards the quality of service aspects. Thus, it is now clear that it is the service quality that differentiates the best banking, in the days to come, out of the average one. This research adopted a survey questionnaire based on the amended Banking Service Quality Scale. It included five service quality dimensions, broken down into 28 statements, for capturing the wide range of services offered by the three banks namely public sector, private sector and foreign sector banks. The research findings show that there are significant differences among the Indian private, public and foreign banking sectors in terms of customer perceptions of service quality and the degree of importance attached to various dimensions of service quality.

Suggested Citation

  • Dilip Kumar Jha, 2014. "A Study on the Service Quality of Banks with Regard to Demographical Variables of their Customers," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 5(3), pages 94-103, September.
    • Handle: RePEc:aii:ijcmss:v:5:y:2014:i:3:p:94-103
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