IDEAS home Printed from https://ideas.repec.org/a/aii/ijcmss/v5y2014i3p50-57.html
   My bibliography  Save this article

Measuring the Mediating Impact of Hedonic Consumption on Fashion Involvement and Impulse Buying Behavior

Author

Listed:
  • Mirza A. Haq

    (Department of Business Administration, Iqra University, Karachi, Pakistan.)

  • Naveed R. Khan

    (Department of Business AdministrationIqra University, Karachi, Pakistan.)

  • Arsalan Mujahid Ghouri

    (Department of Business Administration, Iqra University, Karachi, Pakistan.)

Abstract

This research has been conducted in order to identify the relationship between impulse buying, hedonic consumption and fashion involvement. For this, primary research has been conducted and data has been collected from 212 students belong to private universities of Karachi. Mediation analysis has been employed in AMOS 21 as a statistical technique in order to identify the relationship between the studied variable. The results suggest that hedonic consumption fully mediates the reltionship between fashion involvement and impulse buying as there is no direct significant impact found among variables. The implicantion drawn state that there is a significant positive impact of fashion involvement on impulse buying through hedonic consumption.

Suggested Citation

  • Mirza A. Haq & Naveed R. Khan & Arsalan Mujahid Ghouri, 2014. "Measuring the Mediating Impact of Hedonic Consumption on Fashion Involvement and Impulse Buying Behavior," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 5(3), pages 50-57, September.
    • Handle: RePEc:aii:ijcmss:v:5:y:2014:i:3:p:50-57
    as

    Download full text from publisher

    File URL: http://scholarshub.net/index.php/ijcms/article/view/189/183
    Download Restriction: no
    File URL: http://scholarshub.net/index.php/ijcms/article/view/189
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mirza A. Haq, Salman Abbasi, 2016. "Indirect Impact of Hedonic Consumption and Emotions on Impulse Purchase Behavior: A Double Mediation Model," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 3(2), pages 108-122, October.
    2. Muhammad Zubair Haroon, Mirza Amin ul Haq, Najmonnisa, 2015. "Impact of Role Model on Behavioral and Purchase Intentions among Youngsters: Empirical Evidence from Karachi, Pakistan," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 2(2), pages 243-255, October.
    3. Muhammad Zubair Haroon, Mirza Amin ul-Haq, Najmonnisa, 2015. "Impact of Role Model on Behavioral and Purchase Intentions among Youngsters: Empirical Evidence from Karachi, Pakistan," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 2(2), pages 242-254, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aii:ijcmss:v:5:y:2014:i:3:p:50-57. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mr. Asif Anjum (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.