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Mobile Commerce: Gate Way to Successful Business

Author

Listed:
  • Shakeb Ahmed

    (Lecturer G.D.A.B. Arts & Commerce College Malegaon (Nasik) India)

  • A.V. More

    (Lecturer M.G.V’s IMR Panchavati, Nashik.India)

Abstract

This paper explores the Mobile Commerce which is the latest development in the field of business management. M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs). Known as next-generation e-commerce, m-commerce enables users to access the Internet without needing to find a place to plug in. The emerging technology behind m-commerce, which is based on the Wireless Application Protocol (WAP), has made far greater strides in Europe, where mobile devices equipped with Web-ready micro-browsers are much more common than in the United States. The m-commerce market potential, handset manufacturers such as Nokia, Ericsson, Motorola, and Qualcomm are working with carriers such as AT&T Wireless and Sprint to develop WAP-enabled smart phones, the industry's answer to the Swiss Army Knife, and ways to reach them. Using Bluetooth technology, smart phones offer fax, e-mail, and phone capabilities all in one, paving the way for m-commerce to be accepted by an increasingly mobile workforce.

Suggested Citation

  • Shakeb Ahmed & A.V. More, 2011. "Mobile Commerce: Gate Way to Successful Business," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 2(3), pages 109-115, March.
    • Handle: RePEc:aii:ijcmss:v:2:y:2011:i:3:p:109-115
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