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The Impact of Corporate Culture on Employee Innovation Behavior: A Study of Zhejiang Textile and Garment Enterprises

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  • YAO MINGHUI

    (Asia Metropolitan University, Malaysia.)

Abstract

Based on the theoretical research of enterprise culture and employee innovation behavior, combined with the current situation and development trend of textile industry, the paper comprehensively considered the influencing factors of textile enterprise culture, conducted expert interviews, and constructed the measurement scale of textile and garment enterprise culture. Field research is conducted on textile and apparel enterprises in the strategic alliance of textile economy and business management innovation, and a large number of questionnaires are distributed, the influence of cultural characteristics of textile and apparel companies on employee innovation behavior is verified using multiple regression analysis. This paper summarizes the definition and measurement of enterprise culture, and constructs a measurement scale suitable for textile and garment enterprise culture by referring to the existing research results of relevant literature at home and abroad. This paper introduces the perspective of employee's work engagement and explores, promotes the research on the influence of textile and garment enterprise cultural characteristics on employee innovation behavior to a more in-depth stage, and demonstrates the research hypothesis through empirical analysis, thus providing basic information and data for further study in this field. Through empirical analysis of textile and garment enterprises, this paper verifies that the four dimensions of characteristics of textile and garment enterprise culture have a significant impact on employee innovation behavior under the influence of mediating variables of employees' work engagement. It provides practical data and theoretical significance for textile and garment enterprises in the construction of enterprise culture in the future, and provides strong theoretical support for textile and garment enterprises to maintain continuous innovation ability in the market competition environment.

Suggested Citation

  • Yao Minghui, 2022. "The Impact of Corporate Culture on Employee Innovation Behavior: A Study of Zhejiang Textile and Garment Enterprises," International Journal of Science and Business, IJSAB International, vol. 8(1), pages 12-25.
    • Handle: RePEc:aif:journl:v:8:y:2022:i:1:p:12-25
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