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Factors Influencing Tourist Experience: A Case Study of Adinath Temple, Maheshkhali

Author

Listed:
  • Shahariar Hasan

    (National University, Gazipur-1704, Bangladesh.)

  • Debasree Bhowmik

    (National University, Gazipur-1704, Bangladesh.)

  • Manzuma Sharmin Munne

    (National University, Gazipur-1704, Bangladesh.)

Abstract

The study aims to explore the influencing factors (5A) for creating memorable tourist experience visiting Adinath Temple in Maheshkhali, Bangladesh. The study also focuses to measure the subjectivity of the tourists considering the demographic and travel stimulators. Here, regression analysis is followed to define the level of significance of 5A for creating memorable tourist experience. The study result reveals that Adinath temple has the popularity to young tourists (both male and female) due to its adventurous location. It is also found that the temple is genuinely visited by Muslims for its historical and archaeological significance. On the contrary, attraction and amenity are found the most significant factors for providing memorable tourist experience while accessibility and activity are found moderately significant factors. Diversified cultural events, flexible accessibility for aged tourists and/or worshippers, and eco-friendly amenities are suggested to motivate memorable tourist experience.

Suggested Citation

  • Shahariar Hasan & Debasree Bhowmik & Manzuma Sharmin Munne, 2022. "Factors Influencing Tourist Experience: A Case Study of Adinath Temple, Maheshkhali," International Journal of Science and Business, IJSAB International, vol. 8(1), pages 1-11.
    • Handle: RePEc:aif:journl:v:8:y:2022:i:1:p:1-11
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