The study of Logistics service guarantee and Purchase intention in the context of E-commerce

Considering the shopping scenario, logistics service for electric business platform, sellers and consumers the importance of the three parties, through the analysis of our country B2C (logistics capability is good, can provide excellent logistics services to ensure sellers, mainly has the proprietary distribution system) and C2C (relatively poor logistics capability, logistics service guarantees the jagged individual sellers) e-commerce logistics services provided by the electric business platform, according to the theory of external cues reference the concept of logistics service guarantee, this paper studies the logistics service guarantees for consumer response (purchase intention) mechanism. Secondly, this paper categorizes the part of the mainstream in our country electric business platform provides all the logistics services to ensure that, and has carried on the detailed classification, respectively is timeliness logistics service guarantee, the quality of logistics service guarantee and value-added logistics services, including timing for logistics service guarantee according to the delivery time, delivery time and delivery time, carried on the detailed classification, and referring to the practical application of logistics guarantee the timeliness, explores the timeliness logistics services to ensure the main can solve the problem, virtual delivery delay of delivery. Finally, the thesis summarizes the research assumptions of the full text, draws a research model, summarizes the research conclusions, innovation points and shortcomings, and puts forward management suggestions from the perspectives of e-commerce platforms, sellers, logistics enterprises and consumers based on the actual phenomena.