Effect of Informational Interface of Mobile Application Technology on the Growth of SACCOS in Nairobi County, Kenya

A large proportion of Kenyans relies on SACCO’s to access financial services. However, the use of SACCOs (Savings and Credit Co-operative Societies) by Kenyans as a financial service provider has been declining over the last five years. This trend in loss of customers is attributed to the competition from banks through proactive outreach and offering of easy access transactions accounts as well as consumer loans through financial innovations. It is therefore imperative that the SACCOs invest heavily on the use of Mobile Application Technology. The purpose of carrying out this study therefore was to establish the influence of effect of Informational Interface of Mobile Application Technology on the Growth of SACCOS in Nairobi County, Kenya. Descriptive Survey design was adopted. The study target population included 40 deposit taking SACCOs, 200 section heads and 40 managers. The study sampled 23 SACCOs using Krejcie and Morgan, 23 managers and 116 section heads. Simple random sampling and stratified sampling method was used to select the sampled respondents. The study used questionnaire to collect data. Collected data was coded and analyzed suing descriptive statistics (frequencies and percentages) as well as statistical inferential (regression analysis). The analyzed data was presented in tables, finding discussed, conclusions drawn and policy implications outlined. The study concluded that mobile application provides an interface that allowed the SACCO clients to access information on their balance without necessarily visiting the SACCO physically. It allows client to client payment and therefore ensures that their clients make their payment effectively and on time. The study also recommends that since the use of mobile application technology was found to influence the growth of SACCOs in Nairobi County, there is need to understand the changes that technology is causing on the financial sector in order to examine in detail how the recent and foreseeable advances in technology can affect its future evolution.