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Regional Media Sentiment Analysis of AI in Entrepreneurship: A Comparative Study of the UK, USA and Europe

Author

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  • Lia-Cornelia Culda

    (Faculty of Economic Sciences, Lucian Blaga University of Sibiu)

  • Dumitru Alexandru Mara

    (Faculty of Economic Sciences, Lucian Blaga University of Sibiu)

  • Marian Pompiliu Cristescu

    (Faculty of Economic Sciences, Lucian Blaga University of Sibiu)

  • Raluca Andreea NeriÈ™anu

    (Faculty of Economic Sciences, Lucian Blaga University of Sibiu)

  • Ana Maria Constantinescu

    (Faculty of Economic Sciences, Lucian Blaga University of Sibiu)

Abstract

The rapid growth of the global economy is increasingly driven by innovation, with artificial intelligence being at the core of business processes transformation. As AI continues to reshape industries, the entrepreneurial economy must adapt to these changes to stay competitive. Often, media narratives influence perceptions and guide decision-making. Our study provides comparative sentiment analysis of how AI integration into entrepreneurship is portrayed by regional media in the UK, USA, and Europe. Analyzing 905 news articles collected via GNews API between August 5, 2024 and April 1, 2025, we applied the VADER tool to assess sentiment in headlines and article descriptions on a daily and weekly basis. The results reveal regional differences and distinct sentiment patterns between headlines and content, highlighting a complex media narrative around AI adoption. By associating media coverage to entrepreneurial perception, our research contributes to the literature on technology-driven economic changes and offers a foundation for future studies exploring the intersection of media news, innovation, and business strategy.

Suggested Citation

  • Lia-Cornelia Culda & Dumitru Alexandru Mara & Marian Pompiliu Cristescu & Raluca Andreea NeriÈ™anu & Ana Maria Constantinescu, 2025. "Regional Media Sentiment Analysis of AI in Entrepreneurship: A Comparative Study of the UK, USA and Europe," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 72(2), pages 337-351, June.
    • Handle: RePEc:aic:saebjn:v:72:y:2025:i:2:p:337-351:n:9
    DOI: 10.47743/saeb-2025-0023
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