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Evaluating Cognitive Factors of Attitude Formation: The Impact of the Consumer’s Level of Education on the Formation of Attitudes Towards Health Behaviour

Author

Listed:
  • Edita Kondrotiene

    (Faculty of Economics and Management, Vytautas Magnus University)

  • Arvydas Petras Bakanauskas

    (Faculty of Economics and Management, Vytautas Magnus University)

  • Edita Jezukeviciene

    (Faculty of Health Sciences, Klaipeda State University of Applied Sciences)

Abstract

The article reviews the impact of cognitive factors on the formation of consumer attitudes towards health behaviour. Following a short overview of the cognitive component (level) of attitude formation and its factors, as well as a theoretical model of the formation of attitudes towards health behaviour, the results of the empirical study are presented to measure the impact of the consumer’s level of education on the formation of consumer attitudes towards health behaviour. The evaluation of the results provides some insights, conclusions and directions for future research.

Suggested Citation

  • Edita Kondrotiene & Arvydas Petras Bakanauskas & Edita Jezukeviciene, 2024. "Evaluating Cognitive Factors of Attitude Formation: The Impact of the Consumer’s Level of Education on the Formation of Attitudes Towards Health Behaviour," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 71(1), pages 91-106, March.
    • Handle: RePEc:aic:saebjn:v:71:y:2024:i:1:p:91-106:n:1
    DOI: 10.47743/saeb-2024-0004
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