IDEAS home Printed from https://ideas.repec.org/a/aic/revebs/y2016j18obrejac.html
   My bibliography  Save this article

Perceived Usefulness Of Open Source Information In The Arabic Language For An Organization: A Case Study

Author

Listed:
  • CRISTIAN OBREJA

    () (Economics and Business Administration Faculty, Alexandru Ioan Cuza University of Iasi, Romania)

  • GABRIEL CUCUTEANU

    () (Doctoral School of Economics and Business Administration, Alexandru Ioan Cuza University of Iasi, Romania)

Abstract

The Case Study assesses the method by which theoretical concepts associated with collection and use of information on competition may be put into practice so as to enable the beneficiary organization having interests in countries in the MENA region3 get advantage of the best business intelligence services provided based on open sources# available in Arabic language for top management decision-making. This study aimed to follow a three-month long evolution of a crisis in an organization reflected in the Arabic mass media in a country in which an organization has business interests. Articles and reviews making references to the analyzed crisis have been translated and analyzed. The materials were assessed and summarized and then the organization was provided with two information newsletters on this topic. After disseminating and discussing the content of informative newsletters within an organization, we asked its decision makers to fill out a feedback questionnaire and later in-depth interviews were held with the members of the board of directors aimed to establish the perceived usefulness of business intelligence for strategic decision-making. The study conclusions emphasize that business intelligence products obtained from open sources in Arabic language in countries where organizations have business interests may contribute to a great extent to supporting strategic decision-making. Also, the costs of obtaining this type of information are quite high as a huge amount of information must be translated and then analyzed and summarized. These activities require the use of qualified and experienced personnel.

Suggested Citation

  • Cristian Obreja & Gabriel Cucuteanu, 2016. "Perceived Usefulness Of Open Source Information In The Arabic Language For An Organization: A Case Study," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 18, pages 281-290, December.
  • Handle: RePEc:aic:revebs:y:2016:j:18:obrejac
    as

    Download full text from publisher

    File URL: http://www.rebs.ro/articles/pdfs/236.pdf
    Download Restriction: no

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aic:revebs:y:2016:j:18:obrejac. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sireteanu Napoleon-Alexandru). General contact details of provider: http://edirc.repec.org/data/feaicro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.