IDEAS home Printed from
   My bibliography  Save this article

Small Package Transportation Companies: An Exploratory Analysis


  • Victoria SEITZ

    () (California State University, San Bernardino)

  • Nabil RAZZOUK

    () (California State University, San Bernardino)

  • Scott Lee WILLIAMS

    (California State University, San Bernardino)


Purpose: To determine the evaluative criteria used when choosing small-package transportation companies, the level of importance of selected criteria, and how selected package carriers are perceived by small business decision makers. Methodology: Data were collected via self-administered questionnaires from a total of 31 decision makers in small businesses. The self-administered questionnaire was designed with four sections that handled separate but related topics. Questions from all four sections were taken from Parcel Shipping and Distribution’s Best Practice Survey (2006), located at asp. Results: Findings suggested that on-time delivery was the most salient evaluative criterion used by respondents. Surcharges were the least important criteria when selecting a small package transportation company. Even though, on-time delivery was ranked the highest by all job functions, office managers felt it was second to price/rates. Research/Practical Implications: First is the recognition that package shipping appears to have become more of a commodity service. Even though on-time delivery and reliability of service were considered most important, price/rates were the most important criteria for office managers. For that reason, marketers, when targeting this group must focus efforts towards bottom line cost savings, in essence, justifying the price. When targeting CEOs, presidents, CFOs, accounting personnel, directors of transportation, and shipping managers, marketers should focus efforts on the benefits of on-time delivery and reliability. In other words, “on-time delivery” seems to be the motivating factor for favoring one carrier over another in an acceptable price/rate level.

Suggested Citation

  • Victoria SEITZ & Nabil RAZZOUK & Scott Lee WILLIAMS, 2008. "Small Package Transportation Companies: An Exploratory Analysis," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 2, pages 77-91, November.
  • Handle: RePEc:aic:revebs:y:2008:i:2:seitzv

    Download full text from publisher

    File URL:
    Download Restriction: no


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aic:revebs:y:2008:i:2:seitzv. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sireteanu Napoleon-Alexandru). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.