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"Inteligenta" in business intelligence

  • Valentin Mazareanu

    ()

    (The Department of Economics, Quantitative Analysis and Business Information Systems, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University)

In order to achieve a competitive advantage, a company has to rapidly identify market opportunities and take advantage of these opportunities in a rapid and efficient manner. More and more companies realize that having large amount of data does not imply a better understanding of the market or of the improvement of the operational performances. Business intelligence (BI) is a common word in today's IT world. Yet, is a concept that not everybody understands. And many questions regarding the nature of this concept are rising. So let's take a closer look inside business intelligence…

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Article provided by Alexandru Ioan Cuza University, Faculty of Economics and Business Administration in its journal Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi.

Volume (Year): 52-53 (2006)
Issue (Month): (November)
Pages: 359-364

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Handle: RePEc:aic:journl:y:2006:v:13:p:359-364
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