IDEAS home Printed from https://ideas.repec.org/a/aib/ibtjbs/v13y2017i2p50-59.html
   My bibliography  Save this article

Reasons As To Why Consumer Prefers One Brand Over Another: A Study Of Packaged Milk In Hyderabad Using Blind Tests

Author

Listed:
  • Khizer Hayat Khuhawar

    (Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST))

  • Muhammad Ali Memon

    (University of Sind)

  • Asadullah Shaikh

    (Ilma University)

  • Hyder Ali Nizamani

    (University of Sindh)

  • Majid Hussain Memon

    (Quaid-e-Awam university,awabshah)

Abstract

PurposeThis paper highlights the changing trends in the consumption patterns of consumers in Hyderabad with regard to packaged milk MethodologyThe society here is getting educated, which paves way for the packaged milk firms to market the benefits of their product and warn their consumers of the harm of the loose milk.FindingsThe paper concludes with the proportion of factors that influence people in Hyderabad about preferring a brand over another.Practical ImplicationsThis research paper tends to inform the firms in the packaged milk industry about the increasing demand of their product and the ways they can cope up with the upcoming demand.

Suggested Citation

  • Khizer Hayat Khuhawar & Muhammad Ali Memon & Asadullah Shaikh & Hyder Ali Nizamani & Majid Hussain Memon, 2017. "Reasons As To Why Consumer Prefers One Brand Over Another: A Study Of Packaged Milk In Hyderabad Using Blind Tests," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 13(2), pages 50-59.
    • Handle: RePEc:aib:ibtjbs:v:13:y:2017:i:2:p:50-59
    DOI: https://doi.org/10.46745/ilma.ibtjbs.2017.132.5
    as

    Download full text from publisher

    File URL: http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/13.2/5.pdf
    Download Restriction: no
    File URL: https://libkey.io/https://doi.org/10.46745/ilma.ibtjbs.2017.132.5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aib:ibtjbs:v:13:y:2017:i:2:p:50-59. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Syed Kashif Rafi (email available below). General contact details of provider: https://edirc.repec.org/data/fmilmpk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.