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Disparagement As A Processsing Stimulus For Humor In Advertising

Author

Listed:
  • Dr.Irfan Hameed
  • Dr.Siraj Jamal Siddiqui
  • Dr.Javed Hussain

    (Iqra University Main Campus, Karachi)

Abstract

Disparagement, Humor, In advertising Intension attitude toward the advertisement attitude toward the brand

Suggested Citation

  • Dr.Irfan Hameed & Dr.Siraj Jamal Siddiqui & Dr.Javed Hussain, 2015. "Disparagement As A Processsing Stimulus For Humor In Advertising," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 11(1), pages 82-101.
    • Handle: RePEc:aib:ibtjbs:v:11:y:2015:i:1:p:82-101
    DOI: https://doi.org/10.46745/ilma.ibtjbs.2015.111.7
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    File URL: http://ibtjbs.ilmauniversity.edu.pk/journal/jbs/11.1/7.%20Disparagement%20As%20a%20Processing%20Stimulus%20for%20Humor%20in%20Advertising.pdf
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    Cited by:

    1. Hameed, Irfan & Brohi, Sanam & Shahab, Atif, 2020. "Impact of Proactive Personality on Career Adaptability and Their Intentions for Expatriate," MPRA Paper 109611, University Library of Munich, Germany.

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