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An Index Method For Selecting Representative Cities Of A Target Market

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  • Shehata, Sabry A.

Abstract

An index was developed to rank U.S. metropolitan areas according to overall similarities in their socio-economic characteristics to the U.S. average. This index is given as a solution to matching a representative city or market area to a target market as well as matching a group of cities which are similar to each other. The index shows stability in ranking these cities with different consumption data for similar products and proves to be a promising approach whenever the researcher must find a group of cities which are similar to each other and to the target market.

Suggested Citation

  • Shehata, Sabry A., 1979. "An Index Method For Selecting Representative Cities Of A Target Market," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 4(2), pages 1-8, December.
    • Handle: RePEc:ags:wjagec:32294
    DOI: 10.22004/ag.econ.32294
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    Research Methods/ Statistical Methods;

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