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Food Advertising

Author

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  • Gallo, Anthony E.

Abstract

Foods are overwhelmingly the most advertised group of all consumer products in the United States. Food products lead in expenditures for network and spot television advertisements, discount coupons, trading stamps, contests, and other forms of premium advertising. In other media-newspapers, magazines, newspaper supplements, billboards, and radio-food advertising expenditures rank near the top. Food manufacturers spend more on advertising than any other manufacturing group, and the Nation's grocery stores rank first among all retailers.

Suggested Citation

  • Gallo, Anthony E., 1981. "Food Advertising," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 0(1), March.
    • Handle: RePEc:ags:uersfr:281019
    DOI: 10.22004/ag.econ.281019
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    Keywords

    Marketing;

    Statistics

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