IDEAS home Printed from https://ideas.repec.org/a/ags/spreea/249651.html
   My bibliography  Save this article

Hybrid and Multichannel. Diverse strategies for the delivery of organic fruit and vegetables within Spain

Author

Listed:
  • Garcia, Daniel Lopez
  • Valle, Julia Del
  • Velazquez, Sara

Abstract

In this paper we apply the “hybrid food networks” approach to analyze the delivery networks set up by small farmers within the Spanish organic food market and the strategies used by producers to achieve an optimal added value. The paper analyzes the discourses of organic fruit and vegetable farmers from two Spanish regions (Extremadura and Comunidad de Madrid), involved in alternative agri-food networks, regarding the marketing channels developed. The discussion leads us to conclude that the most common strategies combine a mix of channels (“multichannel” strategies); and that medium-size holdings, located in less populated areas, tend to combine both conventional and alternative delivery networks (“hybrid networks”). Our research points out several variables (distance to big urban areas, holding's economic dimension, antiquity in organic farming, and some other socio-cultural features) that shape the specific marketing strategies identified.

Suggested Citation

  • Garcia, Daniel Lopez & Valle, Julia Del & Velazquez, Sara, 2015. "Hybrid and Multichannel. Diverse strategies for the delivery of organic fruit and vegetables within Spain," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue 241.
    • Handle: RePEc:ags:spreea:249651
    DOI: 10.22004/ag.econ.249651
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/249651/files/241.2.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.249651?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:spreea:249651. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: http://www.magrama.gob.es/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.